It would be nice to believe that we are past the era of patriarchal stereotypes. Unfortunately, this is not that case. PSA’s like these three pictures exist because even in the most advanced Western societies many people believe that the length of skirt a woman happens to be wearing determines her sexual availability and moral standing.
Have you noticed that there isn’t a similar standard for men? I mean certainly we can make biased judgments against fedora wearing, skinny tie and thick rimmed faux-glasses rocking hipsters and what not, but it is not like if said hipster is assaulted his clothing choice will become a major factor in whether the person that had assaulted him goes to jail or not.
Patriarchal double standards still exist because the majority of people consciously make the choice to follow the ‘moral rules’ they enforce. It is bullshite, and it needs to stop.
bleatmop
Mystro
The Arbourist
Dead Wild Roses 
4 comments
May 16, 2017 at 8:06 am
john zande
Do you know there’s actually a Skirt Length Theory of economic propserity?
http://www.investopedia.com/terms/s/skirtlengththeory.asp
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May 16, 2017 at 1:40 pm
pantypopo
It’s interesting that these PSA’s don’t have any levels that could be interpreted as an acceptable rating. “Tease” and “cheeky” are not favorable descriptors for women. Neither is “bore”. Obviously the extremes on both ends of the scale are negative. It feels like there is a bigger message which they are not acknowledging with the tag line.
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May 17, 2017 at 12:06 pm
The Arbourist
What is even more telling is that the skirt length study gets mentioned more often than the women joining the workplace study or the wage gap analysis.
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May 17, 2017 at 12:15 pm
john zande
As Tildeb would say: Good. Grief.
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